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Privacy Policy

This Privacy Policy describes how and when I collect, use, and share information when you purchase an item from me, contact me, or otherwise use my services through or its related sites and services.

This Privacy Policy does not apply to the practices of third parties that I do not own or control.

1. Personal information I collect

To fulfil your order, you must provide me with certain information (which you authorised me to use to process your order and ship your parcel), such as your name, email address, postal address, payment information, and the details of the product that you’re ordering. You may also choose to provide me with additional personal information (for a custom order of jewellery, for example), if you contact me directly.

2. Why I Need Your Information and How I Use It

We rely on a number of legal bases to collect, use, and share your information, including:

  • as needed to provide my services, such as when I use your information to fulfil your order, to settle disputes, or to provide customer support;
  • when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for my mailing list;
  • if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and
  • as necessary for the purpose of my legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as 1) providing and improving my services. I use your information to provide the services you requested and in my legitimate interest to improve my services.

3. Information Sharing and Disclosure

Information about my customers is important to my business. I share your personal information for very limited reasons and in limited circumstances, as follows:

  • Service providers. I engage certain trusted third parties to perform functions and provide services to my shop, such as delivery companies. I will share your personal information with these third parties, but only to the extent necessary to perform these services. I may use cookies from third parties to perform certain functions on my website such as collection of reviews (Trustpilot). Third parties may include but are not limited to; Google Analytics, Meta (Facebook/Instagram), Trustpilot, Mailchimp and various couriers. By your acceptance of my Privacy Policy you give consent to the use of such third party cookies.
  • Business transfers. If I sell or merge my business, I may disclose your information as part of that transaction, only to the extent permitted by law.
  • Compliance with laws. I may collect, use, retain, and share your information if I have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of my customers, or others.

4. Data Retention

I retain your personal information only for as long as necessary to provide you with my services and as described in my Privacy Policy. However, I may also be required to retain this information to comply with my legal and regulatory obligations, to resolve disputes, and to enforce my agreements. I generally keep your data for the following time period: 4 years.

5. Transfers of Personal Information Outside the UK

I may store and process your information through third-party hosting services in the US and other jurisdictions. As a result, I may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. If I am deemed to transfer information about you outside of the UK, I rely on Privacy Shield as the legal basis for the transfer, as Microsoft 365 is Privacy Shield certified.

6. Your Rights

If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. I describe these rights below:

  • You may have the right to access and receive a copy of the personal information I hold about you by contacting me using the contact information below.
  • Change, restrict, delete. You may also have rights to change, restrict my use of, or delete your personal information. Absent exceptional circumstances (like where I am required to store data for legal reasons) I will generally delete your personal information upon request.
  • You can object to (i) my processing of some of your information based on my legitimate interests and (ii) receiving marketing messages from me after providing your express consent to receive them. In such cases, I will delete your personal information unless I have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.
  • If you reside in the EU and wish to raise a concern about my use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.

7. Shipping Policy

Orders are generally ready for dispatch within 7 working days. Please allow extra time during busy periods such as Christmas.

Domestic shipments (UK) are dispatched by via Royal Mail or carefully chosen couriers. Parcels are tracked and may require a signature on delivery. Domestic (UK) transit times vary between 1 and 5 working days depending on the service chosen. Please select your preferred shipping option when placing your order.

You will be advised of anticipated transit times if the destination in outside the UK. International parcels are sent through DHL, Parcelforce or by Courier.

8. Returns Policy

All our products are handmade by the team at Lucy Wagtail and made to order, therefore are non-returnable and non-refundable unless faulty.

If you are in any doubt as to colour matching, please ask for a swatch, I am happy to provide up to four swatches free of charge. Thereafter there will be a charge of £1.00 per swatch.

Refunds for faulty items are only processed after inspection. Please contact us within 14 days of receiving your order.

All items must be returned in their original packaging.

If you wish to return an item please contact me by email at Orders will not be processed for a refund without prior discussion.

9. How to Contact Me

For purposes of EU data protection law, I, Irene Massey, am the data controller of your personal information. If you have any questions or concerns, you may contact me at Alternately, you may mail me at:

Irene Massey, Lucy Wagtail, Unit 3, 7A Canal Road, Inverness, Scotland, IV3 8NF